While scratching my head for titles to crown this article i reached a point where one would say,
"he is already the king of bollywod , might as well just name this 'king khan' or 'the dawn of the Don' (LAME!)". but after the first premier of Ra One......i was confused(a similar state as the Indian Government..!).....about this-
how on earth did a not-so-great movie(except for the fact that it was a Shahrukh starrer!!) have a 45 crore budget and a horrible end product ,still escape the gallows!???
while the estimation for losses were going on, Shahrukh was sweating bullets. The biggest investor in the endowment was having sleepless nights ,and night mares when he actually got some sleep. He knew this much for a fact that money invested in these kinds of fields did have huge returns ....or......the end of his kk-kk-k-kkkareer(the famous k-k-k-kiran dialouge ,for those snobs who are ignorant!) but then he is the king, bollywood doesn't call him BAD SHAH for no reason!
he did what Guru kant Desai did in the movie Guru. he went to the people. the people of India!
while Abhishek Bachan went on foot to the corners of india , Shahrukh(the smarter guy that he is) reached the corners of the world!
how?
Welcome to the real world - the digital world! (shivers of THE MATRIX running down the spine!)
With more than a billion people in India,the net amount of people who live in the realms of the digital world can be amounted to around 9 million! if all these people donated 10 rs each to Shahrukh ,he would have made easily more than half of his invested amount. but Shahrukh (the cooler guy he is!) went one step ahead. .......HE ....WENT .....SOCIAL!!! :p
He started of India's biggest digital media campaign!
to make a long(but "awesome" -do the Barney Stinson imitation!! \m/) story short, heres what happened at the end of the digital campaign for RA One-
Facebook: 187,288 Fans
Not just boring videos and photos from the movie's promos and trailers, the Facebook campaign got users creating their own pages, based on the first name of their alphabets, in the Name Alphabet(dot) one pages.
Live streaming content, quizzes, and bounty hunts that spanned the country.
The Facebook strategy also used the concept of creating privileged users, with their G.One Squad, a select community of G.One fans. The official Ra.One page also contained an embedded playlist and a link to the merchandise store.
Apart from the Ra one play station game there was also a social to be released for Facebook, iPad, iPhone, and other platforms. The game was made by Indiagames with a development budget of Rs 4.5 crore.
Twitter: 30,000 Followers
Ra.One's official Twitter page is hard to find - there's so many! (All with official-looking tweets about the movie, with followers ranging in the hundreds to a few thousand) .
Only over 2500 tweets old, the official page, @RaOneFanClub, has crossed 30,000 followers, said to be the most for any Bollywood movie.
and now for the fat boy bomb-
Youtube: +2,45,000 views
Ra.One didn't only post trailers on Youtube - It bought space on the world's biggest video sharing site (youtube.com/raonemovie), loaded with videos created exclusively for social sharing, SRK's podcasts and trailers.
The Ra.One video page features SRK in a VFX-enhanced Youtube video - just watch it - it's awesome!
so in the end Shahrukh made some money. that 'some' money was estimated to be around -a whooping 40 crore profit
(rights,merchandise and every thing!! )
if that's hard to swallow. here's what shahrukh said-
"For Ra.One, I wanted to leverage the full potential of digital media and create an experience on YouTube and Google+ that has never been done for any Indian film. I am personally working with the Google team to create a destination that my fans can enjoy from anywhere in the world…"
hmmmmm...so thats how i settled for a tittle- khano mein khan....tees mar khan (screw akshay, Shahrukhs the man!! :P)
Shahrukh Khan- The real Tees Mar Khan!!
cheers k-k-k-k-kiran! :) :):)
